Channel Marketing

Tell your company’s story, produce marketing tools and support, and create brand engagement across your entire sales channel.

Drive brand consistency at the point-of-sale.

Your channel partners have competing priorities. In fact, in many cases, the sales professionals interacting with your prospects also represent other brands. In such a competitive environment, companies who effectively utilize channel marketing emerge as leaders in the market.  Providing your channel with up-to-date information, point-of-sale materials and easy-to-use marketing tools enable sales and service teams to put the focus back on servicing the customer and making sales.

Cue channel marketing: by communicating the value of your products and services to your channel partners—and providing support, tools and resources—you’re not only giving them their time back, but you’re also eliminating distractions, differentiating your company from competitors and ensuring your brand is being represented to customers the right way.

At Kinetic, we team up with you to break through the noiseand ultimately grow your company and brand.

We help you determine where your channel partners need support and develop a strategy to deliver what they need to be successful. Implementing a channel marketing strategy might include:

  • Training 
  • Sales enablement
  • Ad builder tools
  • In-market activation programs
  • Customizable and trackable sales presentations
  • Lead generation
  • Dealer events 
  • Press events
  • Point-of-sale displays and materials
  • Brand identity
  • Social media

Not sure where your partners need support?

Channel Solutions


Optimize the customer experience by transforming your channel partners into brand ambassadors and product experts.

Research & Mystery Shopping

Uncover hidden truths, identify market opportunities and develop data-driven sales, marketing and training strategies.


Meetings & Events

Engage your sales channel and promote your brand with annual meetings, conferences, dealer meetings and product launch events.


Incentive & Reward Programs

Drive loyalty, reinforce behavior and motivate sales and service teams.


Channel Marketing

Create brand engagement with the marketing tools, support and in-market activation your channel needs to be successful.


Consulting & Assessments

Identify and overcome challenges with strategic consulting engagements and assessments.

ST PURL Example