The Client

Daimler Truck North America (DTNA) is the industry leader in commercial vehicle manufacturing and home to iconic brands such as Freightliner Trucks, Western Star Trucks, and Detroit. The DTNA Parts organization plays a critical role in keeping those vehicles on the road by supporting a vast dealer network with genuine parts, expert training, and strong aftermarket service.

The Ask

DTNA tasked Kinetic with elevating its newly launched DTNA Parts APEX Reward and Recognition Program. They needed a strategic partner to shape the event’s identity, manage all communications, design an exceptional guest experience, and execute the program on site with the level of polish and precision the achievement deserves.

The Strategy

Each APEX experience is designed to celebrate success while fostering stronger connections across dealers throughout DTNA’s parts network. From the coast of Southern California to the beaches of Puerto Rico and the crystal waters of Grand Cayman, every destination brings new opportunities for recognition, relaxation, and relationship building.

Kinetic’s role includes:

• End-to-end event planning and budget management
• Hotel and venue recommendations, negotiations, and selection
• Site inspections
• Cohesive event branding and creative design
• Custom registration site and proactive guest communications
• Flight coordination and transportation management
• Curated dining and entertainment
• Research and selection of multiple guest activity options
• On-site production and dedicated guest support team
• Event photography, gifting, and post-event communications

The Result

The DTNA Parts APEX Program continues to be one of the most anticipated recognition events of the year. Participants consistently share glowing feedback about the quality of the experience and the seamless coordination from start to finish. The event not only rewards top performers but also strengthens dealer loyalty, encourages future growth, and contributes to measurable gains in DTNA Parts sales.

At Kinetic, we are proud to help DTNA create experiences that celebrate achievement, build community, and inspire continued excellence year after year.