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September 2018

The Devil is in the Details—An Inside Look at Our Website Re-design

By now, you know that we’ve rebranded and launched a brand-new website—yay! And while we could harp on about everything we considered, all the strategies and plans we put together, our goals and objectives, all the nitty gritty of UX and UI, and all the artwork we designed and modified Read more…

By Ulysses, 2 years10 months ago

3… 2… 1… Lift Off! How to Launch an Out-of-this-World Campaign

A launch campaign is a specific, defined series of activities used in marketing a new or changed product, service, brand, etc. or in using new marketing channels and methods. Marketing campaigns come in all shapes and sizes. At Kinetic, we believe that everything that time and money has been invested Read more…

By Ulysses, 2 years10 months ago

Work Hard, Play Hard—10 Reasons Why it’s Important to Celebrate a Win

At Kinetic, we take this very seriously. As in, it’s one of our core values. We’re constantly looking for reasons to celebrate. And when we say “celebrate,” we don’t mean arranging a formal dinner or expecting to be handed bonuses like we’re on an episode of Oprah. We just mean Read more…

By Ulysses, 2 years10 months ago

What the Hell is UX? How Does UX Differ from UI, and Why Should I Care?

From overhearing conversations in passing or scrolling through your newsfeed online, you may have noticed that “UX” and “UI” have been a hot topic of conversation for the past year or so. But if you aren’t in the business of website design and programming, you may be unfamiliar with them Read more…

By Ulysses, 2 years10 months ago

The Calm Before the [Brain]storm—Tips & Techniques for More Effective Brainstorming

The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm Sessions,’ and quite aptly so because, in this case, ‘brainstorm’ Read more…

By Ulysses, 2 years10 months ago

If the Shoe Fits… Recognizing Our Need to Re-launch Our Brand Identity

If you’re following along, you know that we’ve self-diagnosed Cobbler’s Children Syndrome—but we haven’t yet gone into detail about how we arrived at this diagnosis. If you recall the sad ending to the tale of the cobbler’s children, the kids leave their dad to live with their mom, because their Read more…

By Ulysses, 2 years10 months ago

Curing Our Case of Cobbler’s Children Syndrome

For several years now, Kinetic has been suffering from, what some may consider, a fairly severe case of Cobbler’s Children Syndrome. For those of you who are unfamiliar with this diagnosis, it’s derived from the phrase “the cobbler’s children have no shoes,” which comes from an ironic tale about a Read more…

By Ulysses, 2 years10 months ago
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