The Client

Daimler Truck North America (DTNA) is the leading heavy-duty truck manufacturer in North America, home to industry-defining brands such as Freightliner Trucks, Western Star Trucks, and Detroit. With a strong commitment to service excellence, DTNA recognizes that exceptional technicians are essential to keeping its vehicles performing at their best.

The Ask

Kinetic was asked to elevate DTNA’s flagship technician competition, the DTNA Top Tech Skills Competition, by leading all event management and branding. Each year, more than 8,000 technicians compete through a rigorous qualification process, with the top finalists advancing to a multi-day, high-intensity event that tests their technical expertise and celebrates their excellence. Kinetic’s role was to design and deliver an experience that matched the prestige and difficulty of earning a place on the Top Tech stage.

The Strategy

From the moment the finalists arrive to the final award dinner, every touchpoint is designed to make them feel like champions. Kinetic brings the event to life through comprehensive planning, immersive branding, and flawless execution.

Our scope of work includes:

• End-to-end event logistics and budget management
• Custom event branding and creative theme development
• Competition signage, décor, and branded environments across multiple venues
• Personalized registration and communication for competitors and managers
• Flight coordination, ground transportation, and lodging
• On-site event production and competition management
• Curated dining experiences and themed celebrations
• Custom technician gifts, apparel, medals, and unique on-site experiences
• Event photography, winner recognition materials, and post-event communications

The Result

The DTNA Top Tech Skills Competition has evolved into one of the company’s most celebrated recognition events. Each year, it grows in both prestige and participation. Attendees rave about the event’s polished execution and immersive branding, featuring everything from custom medals and personalized jerseys to a keepsake magazine that highlights the champions of the competition.

Beyond the excitement, the event delivers measurable results. It strengthens technician engagement, drives training participation, and reinforces DTNA’s commitment to excellence across its service network.

At Kinetic, we are honored to help DTNA celebrate its top talent and create an unforgettable experience worthy of the title “Top Tech.”