Have you ever taken a web-based training course that was text-heavy, hard to focus on, and in the end, you felt you learned nothing from the experience (other than the most comfortable position to lay your head on your desk)? No one wants to feel like their time has been Read more
Our team enjoyed these “you may know me from my greatest hits” tweets so much that we decided to compile our very own “album” of “greatest hits.” This is basically the soundtrack of our lives [at the office]. Hi! I’m a small business owner. You may know me from my Read more
During the final team happy hour of 2018, we spent time reflecting on all that we are grateful for, from the awesome clients we partner with, to the exciting opportunities and projects we were able to work on, to all of the internal to-do list items we crossed off our Read more
By now, you know that we’ve rebranded and launched a brand-new website—yay! And while we could harp on about everything we considered, all the strategies and plans we put together, our goals and objectives, all the nitty gritty of UX and UI, and all the artwork we designed and modified Read more
A launch campaign is a specific, defined series of activities used in marketing a new or changed product, service, brand, etc. or in using new marketing channels and methods. Marketing campaigns come in all shapes and sizes. At Kinetic, we believe that everything that time and money has been invested Read more
At Kinetic, we take this very seriously. As in, it’s one of our core values. We’re constantly looking for reasons to celebrate. And when we say “celebrate,” we don’t mean arranging a formal dinner or expecting to be handed bonuses like we’re on an episode of Oprah. We just mean Read more
From overhearing conversations in passing or scrolling through your newsfeed online, you may have noticed that “UX” and “UI” have been a hot topic of conversation for the past year or so. But if you aren’t in the business of website design and programming, you may be unfamiliar with them Read more
The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm Sessions,’ and quite aptly so because, in this case, ‘brainstorm’ Read more
If you’re following along, you know that we’ve self-diagnosed Cobbler’s Children Syndrome—but we haven’t yet gone into detail about how we arrived at this diagnosis. If you recall the sad ending to the tale of the cobbler’s children, the kids leave their dad to live with their mom, because their Read more
For several years now, Kinetic has been suffering from, what some may consider, a fairly severe case of Cobbler’s Children Syndrome. For those of you who are unfamiliar with this diagnosis, it’s derived from the phrase “the cobbler’s children have no shoes,” which comes from an ironic tale about a Read more
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