A launch campaign is a specific, defined series of activities used in marketing a new or changed product, service, brand, etc. or in using new marketing channels and methods. Marketing campaigns come in all shapes and sizes. At Kinetic, we believe that everything that time and money has been invested Read more
At Kinetic, we take this very seriously. As in, it’s one of our core values. We’re constantly looking for reasons to celebrate. And when we say “celebrate,” we don’t mean arranging a formal dinner or expecting to be handed bonuses like we’re on an episode of Oprah. We just mean Read more
From overhearing conversations in passing or scrolling through your newsfeed online, you may have noticed that “UX” and “UI” have been a hot topic of conversation for the past year or so. But if you aren’t in the business of website design and programming, you may be unfamiliar with them Read more
The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm Sessions,’ and quite aptly so because, in this case, ‘brainstorm’ Read more
If you’re following along, you know that we’ve self-diagnosed Cobbler’s Children Syndrome—but we haven’t yet gone into detail about how we arrived at this diagnosis. If you recall the sad ending to the tale of the cobbler’s children, the kids leave their dad to live with their mom, because their Read more
For several years now, Kinetic has been suffering from, what some may consider, a fairly severe case of Cobbler’s Children Syndrome. For those of you who are unfamiliar with this diagnosis, it’s derived from the phrase “the cobbler’s children have no shoes,” which comes from an ironic tale about a Read more
A strong relationship between an OEM and its dealers is vital for mutually assured success. If challenges such as production issues, product shortages or downturn should arise, OEMs and dealers have to rely on each other to overcome these challenges with customers—and the trust that they can rely on one Read more
Sales meetings can be extremely beneficial for attendees and end customers alike—but not if attendance is low. When planning your next sales meeting, consider these six tips to increase attendance at—and therefore the impact of—your sales meeting. Advertise sooner rather than later. With consistently busy schedules and personal lives to Read more
Who doesn’t love a little positive reinforcement? Creating incentives for your sales channel can be one of the most effective ways to motivate reps to work hard, sell more of your product and stay engaged with your brand. It’s easy to reward top performers with quick incentives, but that won’t Read more
We asked clients why they choose to partner with us time and time again—some for thirteen years now! Here are the top thirteen answers. “Kinetic is passionate about helping my team, and they genuinely care about our success.” “Kinetic is committed to producing great work and exceeding expectations. They don’t Read more
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