UX and UI go hand-in-hand, but they drive very different parts of the design process. Discover the key differences between user experience and user interface, and why both are vital for building trust and engagement.
The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm
If you’re following along, you know that we’ve self-diagnosed Cobbler’s Children Syndrome—but we haven’t yet gone into detail about how we arrived at this diagnosis. If you recall the sad ending to the tale of the cobbler’s children, the kids
For several years now, Kinetic has been suffering from, what some may consider, a fairly severe case of Cobbler’s Children Syndrome. For those of you who are unfamiliar with this diagnosis, it’s derived from the phrase “the cobbler’s children have
A strong relationship between an OEM and its dealers is vital for mutually assured success. If challenges such as production issues, product shortages or downturn should arise, OEMs and dealers have to rely on each other to overcome these challenges
Sales meetings can be extremely beneficial for attendees and end customers alike—but not if attendance is low. When planning your next sales meeting, consider these six tips to increase attendance at—and therefore the impact of—your sales meeting. Advertise sooner rather
Who doesn’t love a little positive reinforcement? Creating incentives for your sales channel can be one of the most effective ways to motivate reps to work hard, sell more of your product and stay engaged with your brand. It’s easy
We asked clients why they choose to partner with us time and time again—some for thirteen years now! Here are the top thirteen answers. “Kinetic is passionate about helping my team, and they genuinely care about our success.” “Kinetic is
We work with a variety of LMS providers and are experts at selecting, customizing and managing high-performing learning management systems. From bid selection and system implementation, to learner support and developing an LMS launch strategy, we remove the hassle and
Training your sales channel is key to ensuring your brand is translated properly, but we often see training programs that take an “everything but the kitchen sink” or “check the box” approach. This may satisfy everyone’s needs, but it can
Optimize the customer experience by transforming your sales force into brand ambassadors and product experts.
Uncover hidden truths, identify market opportunities, and develop data-driven sales, marketing, and training strategies.
Engage your sales force and promote your brand with annual sales meetings, conferences, dealer meetings, and product launch events.
Drive loyalty, reinforce behavior, and motivate sales and service teams.
Reward achievement and inspire future performance with unforgettable travel experiences that foster connections, strengthen loyalty, and celebrate success.
Create brand engagement with the marketing tools, support, and in-market activation your sales force needs to be successful.
Identify and overcome challenges with strategic consulting engagements and assessments.
