Customer Satisfaction – Are Your Dealers Crossing the Finish Line?

After months (okay years) of hesitation, my husband and I decided to take the plunge and purchase all new kitchen appliances (which, for the record, were all on their last leg). So to start, we researched products online, then took a few trips to major retail chains and finally had to face the grim reality of just how much it was going to cost. After extensive online research combined with good and bad shopping experiences and evaluating several brands and price comparisons, (more…)

By Ulysses, ago

Building Customer Loyalty

First of all, I need to start out by saying that my wife and I are Mac fans. A couple of weeks ago, we ran into a problem with my wife’s iPhone. After doing some troubleshooting online, we decided to Read more

By Ulysses, ago

Does Your Channel Protect the Brand?

I recently received the question, “Does your channel protect the brand?” A friend’s elderly mother purchased a new car. She opened the owner’s manual to figure out how to set her favorite radio stations when she got home. Can you Read more

By Ulysses, ago

Inspect What You Expect

A recent Consumer Reports survey found that 64% of customers walked out of a store in the past year due to poor service. An American Express Global Customer Service Barometer survey reported that 70% of consumers said they’d spend 13% more Read more

By Ulysses, ago

Dealer Extranet Usage or Lack of

I often hear from clients that they don’t understand why their network isn’t taking advantage of the dealer extranet and training courses on a regular basis. After the initial launch or update of the dealer site and training courses, let’s Read more

By Ulysses, ago

Customer Loyalty: A Personal Touch

My wife and I bought our car from Rick Kruger at Don Ayres Honda in Fort Wayne over four years ago. Since then, we’ve frequently received contacts from the dealership. Letters and emails, reminders to keep up with maintenance, ways Read more

By Ulysses, ago

What is Channel Marketing?

I’m a people-person, and as such, I spend quite a bit of time being a social butterfly. To get my fix, I attend several business and social functions each month. Inevitably, the first question people ask when I tell them Read more

By Ulysses, ago

Welcome to Channeled

Our team is constantly observing and interacting with dealers, both as consumers and in our individual roles at Kinetic. Sometimes the experience is positive, sometimes it could use improvement and sometimes it’s absolutely horrid. We created this blog to share Read more

By Ulysses, ago
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